#Embed video in email gmail full

Where the video is distributed on your site is ultimately up to you, but the fact that it permanently resides there makes it easier for people to watch later on. It could live on your homepage, blog, or even a help center page. You can easily add the video to whatever page it’s most appropriate for. Linking the video directly to your website makes it a permanent resource.

#Embed video in email gmail full

As emails flood in throughout the day, especially for B2B professionals, that full video you decided to embed will likely be seen once - when the person opens the email - and never again.

No matter who your email provider is (Gmail, Outlook, Yahoo!, etc.), we all know the “here today, gone tomorrow” nature of email. Your video won’t live as a permanent resource If they’re interested in your product, they’re going to want to visit your website for more information no matter what - so why not give them a little nudge in the right direction by guiding them right to your site? 3. This is especially true when you consider an audience of B2B professionals. If a user isn’t willing to wait the few extra seconds it takes to get to your site and click a second play button, chances are they probably weren’t that interested in the video to begin with. Though it’s fair to say that the user experience on mobile and desktop is a little faster with embedded video in an email, it’s not enough of a difference to truly impact the user.

In the non-embedded version, a new window quickly pops up as soon as you hit the play button on the static image. In the embedded version, you click the play button, and the video plays. To get a better understanding of how subtle the difference is between embedded and non-embedded videos, here is a screencast of us receiving an email with a video embedded in it:Īnd here’s the same email using a thumbnail linking to a landing page:Īs you can see, the two desktop experiences are pretty similar. Just one! That’s a tiny bit of extra work, weighted against the outsized benefits of bringing a user to your site.

In reality - especially if people check email on a desktop - we’re talking about one extra click. Some people claim that we should make everything as easy as possible for our audience, and that would mean just including the full video and not a thumbnail. The desktop and mobile benefits for users are minimal Sending them straight to your landing page to watch the video will allow you to make any associated resources and information clear. If you embed a video in your email and just expect the user to go to your website afterward, you’re creating more work for them. You also want to give B2B professionals clear next steps. They can even share your content - and the people they share it with can embark on their own brand new journey. They can explore other content on your site and consider signing up for an account. They can leave a comment, ask a question, or start a discussion immediately after watching. When your video is on its own landing page, you have more control over your viewer’s next action. “You want your video subscribers to actually engage and interact with your brand - not just add up vanity views that lead to nothing.” What’s the point of all those hours you spent crafting the perfect subject line and picking the right product screenshots for your email if a user just watches your video and deletes the email? You want those same viewers to actually engage and interact with your brand - not just add up vanity views that lead to nothing. Getting people to watch your videos is great, but as a business, you need more than that. And you can’t have those jump-off points that lead to your website or other company pages if you’re embedding video directly in your emails. They’re not the last step in an email recipient’s journey but the very beginning of it. There’s a reason why open rates and click-through rates are so important to marketers who run email campaigns - they’re jump-off points. There’s no opportunity for further user engagement Here’s what you need to know about why embedding video in your emails is a no-go.ġ. Pretty bold statement, right? Don’t worry - we’re not in the business of dropping spicy takes and not offering additional context to back them up. We don’t subscribe to many absolutes, but let’s be clear: If you really want to get the most out of your video email marketing efforts, you should not embed video in an email. “We don’t subscribe to many absolutes, but let’s be clear: If you really want to get the most out of your video email marketing efforts, you should not embed video in an email.”